We Make Digital Make You More Successful. As true digital specialists, we plug in our digital expertise to help make your business even more successful. Less agency. More partner. Our approach Bayer Bayer We’ve been pharma giant Bayer Healthcare’s Digital Partner of choice since 2013, working on all types and sizes of projects… HCA Healthcare UK HCA Healthcare HCA partnered with EHD to improve the search marketing performance for The Portland Hospital – the UK’s leading private maternity hospital… Lending Works Lending Works Starting from a blank page, we designed and subsequently built the whole Lending Works platform – from loan applications through to lender returns and absolutely everything in between… Zeiss Carl Zeiss We’ve been digital marketing partners to ZEISS for over 5 years, supporting them with their digital strategy and implementation… Amadeus Ascensia Bayer Brammer HCA Healthcare UK Imperial College London Lending Works lloyds NHS Ooredoo Terra Zeiss 5 SEO Trends That Every Search Marketer Needs To Know In 2018 Voice search and more – the predictions that will affect almost every search marketer in the year ahead. Here’s our SEO team’s top 5 predictions for the world of search marketing in 2018. READ MORE C-BIA Consulting announces partnership with Energy House Digital Putting customer data at the centre of our client’s business IT and digital channels have co-existed as separate platforms and activities in most businesses, each with a distinct focus, tools and data. As READ MORE Staying on Top of Google’s Mobile First Index With over 85% of the world’s search market and over half of all those searches now taking place on mobile, it’s hardly surprising that Google are talking about a mobile first approach for READ MORE 5 Trends Which Prove The Power Of Mobile Mobile is a powerhouse, currently accounting for over half of all search traffic, and it doesn’t look to be slowing down in 2018 either. Here are 5 trends for the year ahead and READ MORE Why Your SEO Needs a Dose Of PPC It’s an age-old battle, PPC vs SEO. And while you’ll often find marketers loyally fighting their chosen corner to the bitter end, pecking away at their counterparts, we see it as a more READ MORE Micro-Moments: The Impact of Loading Time on Paid Search Ads If you work in digital marketing, you’ll be familiar with Google’s Micro-moments and have seen the video (if not bought the T-Shirt). The ‘I want to know/go/buy/do’ moments – filled with intent, context, READ MORE GDPR: 3 Guiding Principles You Need to Know GDPR – General Data Protection Regulation – comes into effect on May 25, 2018. At the heart of this new regulation are three core principles on how you collect and manage your customer READ MORE Understanding User Intent For SEO User intent can be defined as why users are visiting your website and what they are looking for. Are they are looking for information? Are they looking to transact and make a purchase? READ MORE Not Advertising Through Video Yet? Why It’s Time to Take Action 90% of information sent to the brain is visual, 93% of all human communication is visual and 65% of people are visual learners. It’s clear that when it comes to messaging, imagery is READ MORE Instagram vs Pinterest: Who Gets The ‘Visual Advertising’ Crown? Instagram and Pinterest – they pretty much rule the world of visual messaging. Instagram has become so popular that it’s not only a noun anymore, it’s a verb and an adjective too. Because READ MORE B2B? Why Your Paid Advertising Needs LinkedIn LinkedIn is like the big boss of social media platforms. Whilst users will slap pictures of their breakfast and last night’s extravaganzas all over Facebook, LinkedIn is booted and suited – strictly professional READ MORE Facebook Ads: Can Paid Social Beat Paid Search? Facebook doesn’t really require an introduction, does it? We all know of it, we’ve almost all got it and if you do, we’d bet you’ve been on it at least twice today already, READ MORE Bing Ads: Why The Underdog To Google’s AdWords Is a Winner It’s all too tempting when it comes to paid advertising to focus all your efforts on Google AdWords − it does hold the majority market share by a country mile after all. But READ MORE Google AdWords: Why All The Fuss? So you want to get a better return on your AdWords campaign budget, or you’re thinking about taking the plunge and putting some (or all) of your advertising budget into Google AdWords? Want READ MORE Do Exact Match Domains Work For SEO in 2017? An exact match domain is a website domain that precisely matches a user’s search query. Usually purchased with the sole intention of targeting Google keywords, these domains tend to contain several keywords, obscure READ MORE Re-engage The Disengaged: Get Back Your Lapsed B2B Visitors Be honest, how many of your former B2B site ‘fans’ have turned into nothing more than lost leads? We all have them – databases clogged up by previous visitors who haven’t re-engaged with READ MORE What language should I use for my project? So, you’re looking to start a coding project, and you’re unsure which code is the right code to use. A common digital conundrum and one which when asked will receive a colourful array READ MORE Google’s Newest AdWords Extension As the trend towards mobile search continues to grow, Google seems to be adding more and more extensions catering to those searching and advertising on mobile. Google’s Newest AdWords Extension As the trend READ MORE Healthcare: Could Digital be the best Cure? Healthcare as we know it is changing. Healthcare Specialist organisations are disrupting the sector with a digital shot-in-the-arm; fast forwarding smart ideas and innovations and solving everyday patient and clinician problems. Digital health READ MORE New Potential for Bing Ads After Microsoft’s LinkedIn Acquisition From families gathering around black and white televisions to IPads and Netflix, the way in which we consume media rich content has changed considerably over the past 50 years. Microsoft showed their buying READ MORE The Ins and Outs of Programmatic Marketing Programmatic advertising is one of the hottest topics in the marketing sector today. It is estimated that by 2018 over £40.75 billion will be spent across this technology. But what exactly is programmatic marketing? In READ MORE Sending Ancillary Revenue Sky High Squeezed by taxes, airport fees and a new wave of travelers looking for better deals at shorter notice, airline margins are smaller than ever. So airlines are turning to Ancillary Revenue – money READ MORE Wearables for Your Dog? Pet Health Is Getting Smart Our wrists have become pretty smart over the past few years – with fitness trackers and smart watches gaining popularity. The success of companies like Apple, Xiaomi, Fitbug, Samsung, and Fitbit means the READ MORE The Rapid Rise of Diabetes Technology Health and smart technology have been integrating with enormous success over the past two years. The market for fitness trackers has seen explosive growth, with 13.4 million units sold in 2015 – an READ MORE 6 0ut of 10 People Prefer Online Video to TV From families gathering around black and white televisions to IPads and Netflix, the way in which we consume media rich content has changed considerably over the past 50 years. If you are a READ MORE Providing Agency Access in Facebook Business Manager Having trouble adding a partner to your Facebook Business Manager account? Follow our step by step guide to providing access permissions. 1. Go into the Pages Tab under the Business Settings 2. READ MORE Digital Marketing Jargon Buster Marketing can be a confusing world full of confusing language. To help, we’ve compiled a list of 26 definitions for common phrases, acronyms and buzzwords that might have had you scratching your head. Adwords READ MORE Would You Buy Your Socks From a Robot? Facebook has Siri and Google Now in its cross-hairs as it attempts to muscle in on the market for intelligent personal assistants. “Bots for Messenger” was recently announced at company’s annual developer conference READ MORE Bing Looking to Combine Social with Paid Search Microsoft has begun testing the integration of social links within its paid search ads. The links come in the form of Social Extensions and are placed directly under your ad copy. Advertisers can READ MORE Creating an Ad Account & Granting Access in Facebook Business Manager Having trouble granting access in Facebook Business Manager? Follow our step by step guide to changing advert access permissions. 1. Go into Advert Accounts Tab under the Business Settings 2. Create a new READ MORE Google Makes Big Changes to Content on Mobile In 2015 Google confirmed that mobile search queries exceed those on desktop. Google has continued to adapt its search in line with this trend, most recently with the introduction of Accelerated Mobile Pages READ MORE Google Penalises Websites Over Free Product Reviews Google penalises a group of websites that offered free products in exchange for links and mentions of their brands. On the 12th of April, it was reported that Google penalised a group of READ MORE How to Rigorously Test Your Site Before It Goes Live A lot of effort goes into creating a new website whether it’s the design, content and user experience. So when it finally goes live to the world, you want to make sure that READ MORE Responsive Vs Adaptive Design Responsive web design (RWD) is an approach to web design that aims to provide optimal viewing and interaction on the web across a wide range of devices. When we talk about RWD, it’s READ MORE Looking for a digital partner? Let's talk
Bayer Bayer We’ve been pharma giant Bayer Healthcare’s Digital Partner of choice since 2013, working on all types and sizes of projects…
HCA Healthcare UK HCA Healthcare HCA partnered with EHD to improve the search marketing performance for The Portland Hospital – the UK’s leading private maternity hospital…
Lending Works Lending Works Starting from a blank page, we designed and subsequently built the whole Lending Works platform – from loan applications through to lender returns and absolutely everything in between…
Zeiss Carl Zeiss We’ve been digital marketing partners to ZEISS for over 5 years, supporting them with their digital strategy and implementation…
5 SEO Trends That Every Search Marketer Needs To Know In 2018 Voice search and more – the predictions that will affect almost every search marketer in the year ahead. Here’s our SEO team’s top 5 predictions for the world of search marketing in 2018. READ MORE
C-BIA Consulting announces partnership with Energy House Digital Putting customer data at the centre of our client’s business IT and digital channels have co-existed as separate platforms and activities in most businesses, each with a distinct focus, tools and data. As READ MORE
Staying on Top of Google’s Mobile First Index With over 85% of the world’s search market and over half of all those searches now taking place on mobile, it’s hardly surprising that Google are talking about a mobile first approach for READ MORE
5 Trends Which Prove The Power Of Mobile Mobile is a powerhouse, currently accounting for over half of all search traffic, and it doesn’t look to be slowing down in 2018 either. Here are 5 trends for the year ahead and READ MORE
Why Your SEO Needs a Dose Of PPC It’s an age-old battle, PPC vs SEO. And while you’ll often find marketers loyally fighting their chosen corner to the bitter end, pecking away at their counterparts, we see it as a more READ MORE
Micro-Moments: The Impact of Loading Time on Paid Search Ads If you work in digital marketing, you’ll be familiar with Google’s Micro-moments and have seen the video (if not bought the T-Shirt). The ‘I want to know/go/buy/do’ moments – filled with intent, context, READ MORE
GDPR: 3 Guiding Principles You Need to Know GDPR – General Data Protection Regulation – comes into effect on May 25, 2018. At the heart of this new regulation are three core principles on how you collect and manage your customer READ MORE
Understanding User Intent For SEO User intent can be defined as why users are visiting your website and what they are looking for. Are they are looking for information? Are they looking to transact and make a purchase? READ MORE
Not Advertising Through Video Yet? Why It’s Time to Take Action 90% of information sent to the brain is visual, 93% of all human communication is visual and 65% of people are visual learners. It’s clear that when it comes to messaging, imagery is READ MORE
Instagram vs Pinterest: Who Gets The ‘Visual Advertising’ Crown? Instagram and Pinterest – they pretty much rule the world of visual messaging. Instagram has become so popular that it’s not only a noun anymore, it’s a verb and an adjective too. Because READ MORE
B2B? Why Your Paid Advertising Needs LinkedIn LinkedIn is like the big boss of social media platforms. Whilst users will slap pictures of their breakfast and last night’s extravaganzas all over Facebook, LinkedIn is booted and suited – strictly professional READ MORE
Facebook Ads: Can Paid Social Beat Paid Search? Facebook doesn’t really require an introduction, does it? We all know of it, we’ve almost all got it and if you do, we’d bet you’ve been on it at least twice today already, READ MORE
Bing Ads: Why The Underdog To Google’s AdWords Is a Winner It’s all too tempting when it comes to paid advertising to focus all your efforts on Google AdWords − it does hold the majority market share by a country mile after all. But READ MORE
Google AdWords: Why All The Fuss? So you want to get a better return on your AdWords campaign budget, or you’re thinking about taking the plunge and putting some (or all) of your advertising budget into Google AdWords? Want READ MORE
Do Exact Match Domains Work For SEO in 2017? An exact match domain is a website domain that precisely matches a user’s search query. Usually purchased with the sole intention of targeting Google keywords, these domains tend to contain several keywords, obscure READ MORE
Re-engage The Disengaged: Get Back Your Lapsed B2B Visitors Be honest, how many of your former B2B site ‘fans’ have turned into nothing more than lost leads? We all have them – databases clogged up by previous visitors who haven’t re-engaged with READ MORE
What language should I use for my project? So, you’re looking to start a coding project, and you’re unsure which code is the right code to use. A common digital conundrum and one which when asked will receive a colourful array READ MORE
Google’s Newest AdWords Extension As the trend towards mobile search continues to grow, Google seems to be adding more and more extensions catering to those searching and advertising on mobile. Google’s Newest AdWords Extension As the trend READ MORE
Healthcare: Could Digital be the best Cure? Healthcare as we know it is changing. Healthcare Specialist organisations are disrupting the sector with a digital shot-in-the-arm; fast forwarding smart ideas and innovations and solving everyday patient and clinician problems. Digital health READ MORE
New Potential for Bing Ads After Microsoft’s LinkedIn Acquisition From families gathering around black and white televisions to IPads and Netflix, the way in which we consume media rich content has changed considerably over the past 50 years. Microsoft showed their buying READ MORE
The Ins and Outs of Programmatic Marketing Programmatic advertising is one of the hottest topics in the marketing sector today. It is estimated that by 2018 over £40.75 billion will be spent across this technology. But what exactly is programmatic marketing? In READ MORE
Sending Ancillary Revenue Sky High Squeezed by taxes, airport fees and a new wave of travelers looking for better deals at shorter notice, airline margins are smaller than ever. So airlines are turning to Ancillary Revenue – money READ MORE
Wearables for Your Dog? Pet Health Is Getting Smart Our wrists have become pretty smart over the past few years – with fitness trackers and smart watches gaining popularity. The success of companies like Apple, Xiaomi, Fitbug, Samsung, and Fitbit means the READ MORE
The Rapid Rise of Diabetes Technology Health and smart technology have been integrating with enormous success over the past two years. The market for fitness trackers has seen explosive growth, with 13.4 million units sold in 2015 – an READ MORE
6 0ut of 10 People Prefer Online Video to TV From families gathering around black and white televisions to IPads and Netflix, the way in which we consume media rich content has changed considerably over the past 50 years. If you are a READ MORE
Providing Agency Access in Facebook Business Manager Having trouble adding a partner to your Facebook Business Manager account? Follow our step by step guide to providing access permissions. 1. Go into the Pages Tab under the Business Settings 2. READ MORE
Digital Marketing Jargon Buster Marketing can be a confusing world full of confusing language. To help, we’ve compiled a list of 26 definitions for common phrases, acronyms and buzzwords that might have had you scratching your head. Adwords READ MORE
Would You Buy Your Socks From a Robot? Facebook has Siri and Google Now in its cross-hairs as it attempts to muscle in on the market for intelligent personal assistants. “Bots for Messenger” was recently announced at company’s annual developer conference READ MORE
Bing Looking to Combine Social with Paid Search Microsoft has begun testing the integration of social links within its paid search ads. The links come in the form of Social Extensions and are placed directly under your ad copy. Advertisers can READ MORE
Creating an Ad Account & Granting Access in Facebook Business Manager Having trouble granting access in Facebook Business Manager? Follow our step by step guide to changing advert access permissions. 1. Go into Advert Accounts Tab under the Business Settings 2. Create a new READ MORE
Google Makes Big Changes to Content on Mobile In 2015 Google confirmed that mobile search queries exceed those on desktop. Google has continued to adapt its search in line with this trend, most recently with the introduction of Accelerated Mobile Pages READ MORE
Google Penalises Websites Over Free Product Reviews Google penalises a group of websites that offered free products in exchange for links and mentions of their brands. On the 12th of April, it was reported that Google penalised a group of READ MORE
How to Rigorously Test Your Site Before It Goes Live A lot of effort goes into creating a new website whether it’s the design, content and user experience. So when it finally goes live to the world, you want to make sure that READ MORE
Responsive Vs Adaptive Design Responsive web design (RWD) is an approach to web design that aims to provide optimal viewing and interaction on the web across a wide range of devices. When we talk about RWD, it’s READ MORE
