With thousands of businesses in the UK waiting for the outstanding payments on their invoices, Funding Invoice provides a fast and effective invoice finance solution to help businesses stay on top of the cash flow.
Starting out in 2015, the company has quickly established itself as one of the leading invoice finance companies in the UK, working closely with fashion brands, retailers, contractors and those providing fast-moving consumer products.
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Service: WEB DEVELOPMENT | DESIGN
Platform: WORDPRESS
Funding Invoice came to Energy House Digital with the goal of creating a high-quality website that matched their esteemed reputation and position in the industry.
The task involved re-designing their entire digital experience to support their mission in maximising enquiries for invoice financing and help with their investor product, which allowed businesses to invest in growing SMEs.
With a focused branding and UX workshop with the Funding Invoice team, we roadmapped the entire customer journey and pinpointed various key aspects including how people use the site and what would (and would not) make them convert into enquiries.
In terms of design, we opted for a long scrolling style allowing users to journey down the homepage and see different USPs and key points of the business proposition.
To increase engagement, we included the strapline “Why wait x amount of days for your invoices to be paid” with a ticker on the number of days.
We added some more images of humans and customers to show the close relationship that Funding Invoice have with their customers and also a calculator so users can map out their borrowing facility and repayments accordingly.
The new Funding Invoice website was built with search engine optimisation (SEO) and user experience (UX) in mind.
All the landing pages were mapped out accordingly, with special attention given to putting information above the fold, the amount of text per page, site speed and usability on mobile.
The result showed an enormous jump in search positions within the first month of the project going live.
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