Rubix Bearings

Industrial Suppliers

Operating in 22 countries, from over 650 locations, RUBIX is Europe’s leading industrial supplies and services specialist.

They keep the wheels of industry turning by holding the largest, most comprehensive bearings stock of any European industrial distributor. For over ten years they have delivered over €70m of bearings related cost savings to their customers.

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Project Overview

Service: Web Development | Design

Platform: Wordpress

Following the success of the Rubix Group website rebuild, Rubix came to us with a simple request: Create a landing page that highlights our work with supplying and distributing industrial bearings.

Rubix wanted to put a spotlight on their bearings, as they are a significant part of their business, with more than 100 million bearings being sold per year.

Our Solution

What started as a single landing page evolved into a fully-fledged website that covered the world of Rubix Bearings in extensive detail. Visitors would now be able to download resources, look at case studies, get updates on specific industries and get access to Rubix’s full range of products.

This new website was built with a “de-coupled” approach, meaning the CMS (WordPress) and the front-end website are separate. This would provide users with a much faster browsing experience as well as allow us to implement a number of security improvements.

Due to their reach across Europe, the Bearings website also needed to be translated into and available in a number of languages.

An Interactive Map was also implemented with geolocation capabilities that highlighted which country the user was in. The map would then direct users to their regions’ relevant online store.

Their Results

Following its evolution from a simple landing page, the Rubix Bearings website grew into a multi-language platform (7 languages currently, with many more to come) that effectively directed users to its online stores and resources.

The new site flawlessly communicated Rubix’s ability to help different businesses lower their costs and increase productivity.

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We develop websites for some of Europe’s biggest brands that engage customers, boost online presence and credibility, and improve reach. Tell us about your project today.


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