Bayer Vet Centre

Animal Health Advice

Bayer Animal Health is a subsidiary of the pharmaceutical company Bayer AG. It develops and markets innovative products and solutions for the prevention and treatment of diseases in companion and farm animals.

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Project Overview


Platform: TEAMSITE

EHD has been Bayer’s Digital Partner of choice since 2013, working on all types and sizes of projects for their Animal Health, Consumer Health and Pharmaceutical divisions.

Bayer needed a single access point and knowledge source for all their Bayer Animal Health product information to make it really easy for vet practices to access the exact data they need, when they need it.

Our Solution

To solve this, we developed Bayer Vet Centre – a single ‘go to’ hub for all existing product information, resources and business support materials right across the Bayer Animal Health range.

The portal combines webinars and online tests, with dynamic content that’s specifically customised to the user to provide an engaging, personalised and relevant experience that keeps this demanding audience coming back for more.

All of this was achieved through Bayer’s approved content management platform, TeamSite. We worked hard to push the boundaries of what was thought to be achievable on TeamSite, overcoming any platform constraints in order to provide Bayer with all they need to continue to drive results in all project areas.

Their Results

7,777 Registered Users
9m18s Avg. Time On Site
5.25% Avg. Conversion Rate

We successfully distilled an amalgamation of numerous websites and resources into one easy-to-digest platform – Bayer Vet Centre.

Through our phased release approach, we’ve dramatically increased engagement from Veterinary Practices and Team Members and successfully brought well over 7,000 registered users to the portal.

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