Mr Wet Wall came to EHD with the goal of moving away from their existing WIX platform, as it was fast approaching the end of its life. One of their biggest issues with WIX is that it does not facilitate eCommerce and has usability, site speed and performance issues.
Usability and site speed were two of the main contributing factors that impacted the website’s conversion rate. It lacked compelling visuals, trust signals and product marketing to educate visitors on the product’s uses and benefits. As a result, Mr Wet Wall was missing out on opportunities to educate and convert website visitors.
WIX’s restrictive features also stifled the site’s SEO, search visibility and sales. We knew that we’d need to create a mobile-friendly, fully customisable shopfront that’d be usable across all devices, moving away from a confined content management system to one that’s more dynamic and user friendly.