Bayer AG needed a website to present all the information to their patients regarding their Breelib product. As the site dealt with a technical and highly important medical device, the information needed had to be presented to users in a clear and understandable fashion.
The website would need to account for their target audience, so accessibility and ease-of-use was a priority. Ultimately, users would need to understand how to use Breelib, how to set it up and more importantly, what to do if something goes wrong.