Mobile is a powerhouse, currently accounting for over half of all search traffic, and it doesn’t look to be slowing down in 2018 either.
Here are 5 trends for the year ahead and beyond which prove the power of mobile.
1. Mobile First
Since the introduction of Google’s ‘mobile-friendly algorithm ’ back in 2015, the top hundred most visible domains have all included mobile-friendly solutions.
And with Google’s mobile-first index coming into play this year, it’s more important than ever to have a fully responsive site, with poor mobile optimisation potentially detrimental to your ranking across both SEO and paid search.
2. Voice Search
Sundar Pichai, CEO of Google, announced that 20% of their queries are made via voice search during his Google I/O keynote 2016. And this figure is only increasing, with 55% of teens and 40% of adults using voice search on a daily basis.
Particularly useful to those who are on-the-go, voice search makes for a convenient alternative to typing, especially where hands may be occupied, or time may be sparse.
91% of smartphone users look up information on their smartphone when in the middle of a task, and 82% consult their phone when they’re in the store deciding which product to buy.
That’s a lot of opportunity wrapped into one micro moment.
Whilst more people are still choosing to convert on a desktop device, mobile is crucial in being there when they’re searching, considering you as an option and getting to know your offer.
4. Augmented & Virtual Reality
More companies are taking on the ‘Pokémon Go’ approach – using computer generated images over a user’s view of the real world to enhance their perception of reality – including IKEA; allowing customers to see how furniture would look in their own home through their smartphone or tablet.
Worldwide revenues for the AR and VR market are forecast to double, or more, every year over the next four years.
Video is the most sought-after form of content marketing and is projected to claim more than 80% of all web traffic by 2019.
A rise in live video now means that brands are able to interact with consumers in real-time, while they’re on-the-go and going about their lives. Facebook reported that people spend on average 3x more time watching live video, compared with a video which is no longer live.
So it’s clear to see that mobile is a force to be reckoned with. That’s why you need to ensure your site is more than mobile friendly. Your mobile version needs to be built for mobile – not just adapted from your desktop site, and your digital strategy built around mobile – not with mobile as a mere afterthought.
And if you need help or advice in preparing for any one of the trends above, then get in touch.