We’re EHD. Paid social specialists based in Shoreditch, London. So, you’re thinking about taking on the ‘big boss’ of social advertising? The ‘strictly professional’ platform – not for those breakfast snaps or details of last night’s shenanigans!
It’s not the first place our minds wander when we think of PPC ads, granted. But if you’re looking at B2B advertising, and want to raise awareness of your products and services among business owners and working professionals – well, then that’s an audience that LinkedIn caters to.
We’ll carefully target and tailor your ads, working around LinkedIn’s ‘imperfect auction’ to ensure the relevance required for your ads to succeed, and bringing you the best possible return on your investment as a result.
Need help integrating LinkedIn into your paid search advertising? Let’s talk.
We are a trusted PPC agency, are Google and Bing Partners and have extensive experience in managing and optimising LinkedIn Advertising Campaigns.
How does it work?
Well, rather like Google AdWords, actually. For all LinkedIn advertising products, bidding works as a second-price auction. That means if you win your bid, you will only pay the minimum needed to beat the second-highest bidder. Simple, right? Well, no, not quite.
Because like AdWords, LinkedIn is very much a ‘users first’ organisation, striving to create an environment that is beneficial for LinkedIn users first, and advertisers second.
That means that when it comes to ad placement, LinkedIn will take into account not only your bid, but also your ad relevancy and past performance – because LinkedIn want to make money as much as you do!
Targeting users based on their demographic and occupation, our strategists will tailor your campaign to your specific audience, ensuring your ads are relevant to the eyeballs you get, and giving you the best possible return on your budget.
LinkedIn is a network with more than 450 million users, 40% of which are using the network daily. So, it’s not an audience you want to be missing out on – especially if your target audience falls into the demographic of working professionals and business owners.
We’ll set your budget at a price which is right for you, and gives you lower costs per lead than other platforms of its kind. In fact, NewsCred found that, compared to Google AdWords, their LinkedIn marketing had six times the ROI and 75% lower cost per lead.
We’ll provide you with targeting across the whole occupational mix, so if you’re looking at B2B advertising, and want to raise awareness of your products and services among business owners and working professionals – LinkedIn can do that.
No result, no fee
With LinkedIn advertising, you only pay them for agreed results. We’ll bid at a price which is right for you, and you’ll only be charged when your bid is successful – it’s really as simple as that.