We’re EHD. Paid social specialists based in Shoreditch, London. So, you’re looking to create some Instagrammable Instagram ads? Well, you’re in luck, because we love creating them too – who could turn down a noun AND an adjective? We might not be quite Instagram famous #youcantsnapwithus, but we are experts when it comes to optimising your PPC spend.
With over 600 million active monthly users, up from 200 million in 2014, Instagram is one of the fastest growing social media platforms in the world – and the Queen of visual messaging.
Aesthetically beautiful content is what Instagram is all about. That’s why we’ll work with you to create creative, subtle and focussed messaging, that tells a story around your brand or product for optimum engagement.
Need specialist help integrating Instagram into your PPC budget? Let’s talk.
We are a trusted PPC agency, are Google and Bing Partners and have extensive experience in creating and optimising Instagram Campaigns.
How does it work?
There are four key ways to advertise across the Instagram advertising network; photo adverts, video adverts, carousel adverts and of course – Instagram stories. Which method, or which combination of methods, we help you choose all comes down to the objectives and goals that you’re trying to reach.
Photo ads are the most simple and organic looking option. The secret is in creating an ad, which looks nothing like an ad (we’re masters in the art of illusion here at EHD HQ). Carousel ads largely follow this same premise, but this time there’s additional images available at the swipe of a finger.
Like carousel ads, video clips are a great way to tell more of a story through your advert, while Instagram stories allow 6 consecutive ads in a single image format, or a 15 second video or GIF.
Huge potential audience
With over 600 million active monthly users, and one of the fastest growing social media platforms in the world, Instagram offers the potential to dramatically increase your brand awareness.
Visual messages are absorbed at a much faster rate than text (60,000 times according to 3M), providing an immediate advantage when advertising through Instagram, and the opportunity for greater engagement as a result.
High user attention
Users spend on average 50 minutes a day on Facebook, Instagram and Facebook Messenger – that’s a lot of user attention and engagement which we have the opportunity to channel towards your ads.
Intent to engage
A study by Instagram found that 60% of users learn about products and services through Instagram, and 75% take action – such as visiting sites. So, there is a clear intent to engage with the platform.
Detailed targeting and results
Instagram creates proven results, in fact, after looking at more than 400 campaigns globally – ad recall from Instagram ads was 2.8 times higher than Nielsen’s norm for online advertising.