We’re EHD. AdWords specialists based in Shoreditch, London. We offer the full PPC mix, but we’d be lying if we said we weren’t particularly fond of Google AdWords – it’s the world’s single most popular PPC advertising platform after all.
We offer the brain power, expertise and innovative technology to help you optimise your search ads, and beat your competitors to the front of the race (or top of the page in this case), in Google’s ‘imperfect auction’.
If you’re savvy – you can save up to 34% of your AdWords budget and get all the clicks you targeted. That’s because we’ll work with you to create clear, useful and satisfying landing pages, lower costs per click as a result, and the detailed analysis to optimise your campaign from start to finish.
Looking for specialist support with your Google AdWords campaign?
We are a trusted PPC agency and are Google and Bing Partners. We have a proven track record with over 10 years of experience.
What is Google AdWords?
Google AdWords operate what is known as ‘an imperfect auction’, meaning that it’s not all about being the highest bidder – it’s about a combination of bid and quality scoring. In a nutshell, this includes expected click through rate, ad relevancy and your landing page relevancy.
That means that your ad must be valuable to the end user, and the landing page must be one which is expected – matched to the ad. An ad about women’s winter boots should lead a user to the women’s winter boots landing page for example, not the home page.
Reach new customers
Google holds over 87% of the worldwide desktop search market share (and that’s up from 79% last year). Now, you don’t need us to tell you – that’s not an audience you want to be missing out on.
One reason for Google’s popularity is its commitment to the consumer experience – with quick, relevant search results and linked landing pages. We can help you to develop the ads and set up ad relevant, clear, useful and specific landing pages, which mean better visibility and a lower charge per click.
Once your ads are running, we’ll run regular reports to analyse how they’re performing – making any adjustments necessary to further optimise your campaign and get the best bang for your buck.
AdWords allows you to target your audience based on their search, location, language, or even device. This enables an advanced strategical approach, and a higher return on your investment as a result.
Advertise across a whole range of different platforms, and interact with consumers no matter how they’re accessing Google – whether it be tablet, mobile phone, computer or even app.