Re-directing Keyword Spend
We freed up budget by eliminating unnecessary spend on keywords that were delivering low conversions and instead, focused our efforts on the areas that were performing well. Not only did this dramatically improve performance, but also resulted in substantial budget savings – a 31% decrease in spend. More for less!
SEO and Display Ads
We improved performance by optimising the website content and testing new ad copy with great success, resulting in a more than 4% engagement rate on Facebook Ads and an increase of more than 160% on paid search enquiry forms.
Decrease in Spend
Engagement Rate on Facebook Ads
Increase in Enquiries from Paid Search
“I was googling which hospital is the best one… and the Portland Hospital was the top one that popped up”
Hui, Five Star Babies: Inside Portland Hospital, BBC2
We placed articles and reviews for The Portland Hospital on highly influential websites, resulting in greater online visibility. This included more than 126% increase in organic traffic, more than 105% increase in calls and just under 1,000% increase in on-line enquiries.
Increase in organic Traffic
Increase in Calls
Increase in on-line Enquiries