PPC allows you to reach more potential customers with simple cost effective adverts.
Pay Per Click (PPC) search marketing lets you display adverts to the people who are already searching for information related to your business / organisation. PPC offers the most cost effective method of advertising with advertisers only charged when the advert is clicked.
PPC search marketing operates in real-time and offers an extremely fast response, both in terms of campaign set up and return, as well as ongoing campaign management. As a form of advertising it is highly transparent and returns are fully measurable.
All our campaigns follow a proven 5 step campaign strategy. Define, Research, Implement, Measure & Optimise.
The first step in any campaign is to identify your commercial objectives. What results do you want to see and when do you want to see them?
We conduct a thorough research into your business including competitor analysis. We then undertake keyword research to find the search terms that best represent your products and services and that will generate quality traffic.
This is where we build out your campaign, implementing a flexible and measurable campaign structure. We define the target audience and payment structure. We then create unique effective ad text that is relevant to your target audience, attracting visitors to your site while discouraging clicks from non-relevant visits. We identify, and with our in-house technical team, optimise your landing pages to maximise conversions from clicks.
PPC is highly transparent and returns are fully measurable. With 24hour access to your campaign you will always be up to date on how your campaign is performing. We also provide regular reports, detailing traffic statistics, conversions and ROI.
Successful PPC campaings are the result of continual optimisation. We undertake constant testing and optimisation to ensure that the campaign Cost per Aquisition (CPA) is as low as possible, essentially this means that we are driving as many customers as possible for the minimum possible budget.
Why outsource your PPC campaign management to eHd?
- We understand that every business is different and our flexible campaign solutions will be tailored around your business model and commercial objectives.
- As a full service agency we have the in-house expertise to make changes to your website that will improve PPC conversions.
- There are no minimum spend commitments and you have full control over monthly budgets. We just charge a simple monthly fee to manage your campaign with no lengthy tie-ins.
To find out more about how we can help you maximise your returns from PPC, contact one of our web experts today.
- Call us or enquire online for a FREE consultation.
- Receive a detailed proposal with our recommendations.
- We will implement the strategy, significantly increasing the number of visitors to your site.