Right now there are thousands of people actively searching for the services and products that you offer, but, can they find you?
Huge volumes of internet users are actively searching for the products and services you offer through search engines. Their goal directed behaviour means that when they land on your website they are more likely to do business with you than from other media sources. Put simply, if you are highly visible on search engines, and your offer is relevant, then you have a much higher potential of converting visitors into customers.
So, what is Search Marketing
Search engine marketing (SEM) is a range of marketing techniques used to increase search engine visibility in search engine results pages (SERPs). There are two types of search results; organic or ‘natural’ search results (SEO) and paid placement advertising (PPC).
Why is search marketing important
- Customers prefer search engines to other information sources due to the convenience, speed and cost efficiency
- Search platforms enjoy a huge advantage over other online advertising platforms, because they can use a customer’s own search terms to match the customers’ interest with advertisers
- You can immediately reach your target audience and results of campaigns are measurable
- You have total control over spend and the message communicated. Search marketing allows for niche marketing and opens an affordable channel for low budget advertisers.
Our targeted Search Marketing campaigns will make sure that your business or organisation is seen by the people that want to become your customers.
Our strategic goals for search marketing campaigns are to:
- Generate sales
- Support the sales process
- Brand building with consumers, suppliers and investors
- Media coverage
- Promote ideas.
At eHd we offer both Search Engine Optimisation and Pay Per Click. You can find out more about these services on our website or alternatively speak to one of our web experts to find out more about how we can help you with your search marketing.
- Call us or enquire online for a FREE consultation.
- Receive a detailed proposal with our recommendations.
- We will implement the strategy, significantly increasing the number of visitors to your site.