Digital Marketing

Campaign Management

Why choose EHD?

We are a trusted PPC agency and are Google Partners and Bing Ads Accredited. We have a proven track record with over 10 years of experience. Our PPC campaigns are focused on just one thing, and that is to drive a better return for you.

Every member of our in-house PPC team is a qualified Google AdWords professional. You will also benefit from having a dedicated Account Manager who continually works with you and supports your campaign to ensure campaign objectives are met, any new opportunities are identified and flagged, and that you are continually kept up to date on campaign performance through regular and clear reporting.

Our Approach

Strategy Planning
The first step for any campaign is to build a picture of your unique PPC landscape. We will get beneath the surface to fully understand your campaign objectives, your USP’s, who is your target audience is and what your competitors are doing. If you have an existing campaign at this stage we will carry out a detailed analysis on current performance. Once we have a full understanding of your unique landscape, we can plan a campaign that will surpass your expectations.

Campaign Set-up
We will build out your campaigns on the relevant platforms, including AdWords and Bing Ads. Utilising highly targeted keywords, ad groups and engaging ad creatives we segment the campaigns into targeted groups making the campaign more measurable and more relevant to your audience.

Campaign Optimisation
Your campaign is optimised daily using good old fashioned brain power. We continually refine the campaigns, evolving the keywords and continually filtering out unwanted clicks to improve your CPC, CTR and ultimately drive a higher return. We also split test multiple advert variations to determine which ad will drive the highest possible click-through and conversion rate.

Reporting Results
Your Account Manager will continually be analysing and interpreting campaign performance metrics and regularly reporting back any campaign trends such as key wins and even any areas for improvement. We don’t believe you should need a degree in search marketing and statistical analysis to be able to understand your agency reports so we send our clients monthly reports with clear written commentary in plain English.

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