our work
Ladies Insurance
Ladies Insurance - a division of Goldcrest Insurance - is an insurance comparison site especially for ladies. Goldcrest Insurance contacted Energy House Digital to revamp their website.
Brief
A complete redesign of the website was required. We were asked to design the site so that it appealed to women. Ease of use was also a key requirement with a focus on online quote forms being made more user friendly than the previous website.
What we did
- Design - A stunning looking website with a design that has kept in mind the target user of the site by using pinks and blacks to create a glamorous feminine theme. The website alsoincorporates large call-to-action buttons to improve click-through rates to the different quote forms.
- Development - The site has been built to the highest standards and ranks extremely well on Google and other search engines. Coded using 100% W3C valid CSS/XHTML with search engine optimisation taken into consideration. To enhance the customer experience, we used JQuery to power the different quote forms. This allows parts of forms that aren't needed to remain hidden and also includes several other user-friendly features
