Search Marketing for a World Leader
- Client: HCA Hospitals
- Domain: http://www.theportlandhospital.com
- Services: SEO, Content, PPC
HCA is the world’s largest private hospital group with each hospital a centre of excellence.
The world renowned Portland Hospital, not satisfied with its search marketing performance, invited EHD to carry out a full audit.
A complete overhaul
- Freed up budget by preventing spend keywords delivering low conversions and focusing on areas that were performing well.
- Improved performance by optimising website content and testing new ad copy
- Place articles and reviews for The Portland Hospital on highly influential websites.
Budget savings plus a dramatic improvement in performance and ROI
- Significant increase in rankings, some as high as 100 positions
- 20% increase in average visit duration, 4% increase in conversions and a 31% decrease in spend
What They Said
With a well thought out AdWords campaign we have been able to decrease the average cost per click by 18%, increase goal conversions by 4%, increase average visit duration by 20% and this has all been achieved while spending 31% less on AdWords.The Portland Hospital